Up against the wall
The idea of producing posters actually came from our customers. We had numerous requests asking us if our t-shirts designs could also be had as posters.
OK, we thought, why not?
We chose A2 size prints (594 x 420mm), big enough to make an impression but not so big you can’t find anywhere to hang them.
We took four of our most popular designs (Eau Rouge, Parabolica, CSL and Endurance) and, because we liked how it looked, added in subtly gradated backgrounds. Then we went to our favourite printers and asked them to carefully litho-print them onto high quality heavyweight matt white art paper.
The end results – striking, crisp and richly coloured, looked fantastic, so we will no doubt be adding more posters to our range in the future.