11th March 2016

Otl Aicher

Otl Aicher was the graphic designer behind arguably the best set of pictograms ever created – the sporting icons for the 1972 Munich Olympics. Otl also went on to create a whole range of stunning graphics and posters for the ’72 games – including these promotional matchbooks.

The irony of using smoking accessories to promote sport may have passed them by, but hey, it was the seventies.