31st January 2014

Designer’s notes – 029 Speedway

At t-lab, we like a little bit of less-is-more. So when we were looking for a simple and punchy way to produce a design for US Nascar racing, this classic poster for Olivetti caught our eye. It was simple, it was punchy, and (if you imagine a bit) it looks like an oval.

Our first ideas using this simple form copied the strong colours of the original, but after a little bit of reflection we decided to calm things down with a cool, summery green. We then took the original oval shape and reproduced it as a tangled mess of fine white lines to suggest close racing and tyre marks. It was simple, but it was effective, and our 29th shirt design was born.